website design and creative process our team of website designers will guide clients and partners through.

Creative & Design

We bake your brand guidelines and style guides (if they exist) and creative brief into an interactive design to deliver a story-driven brand experience across your new website.

We engrain a user-centered approach to creative and design that is a foundation of our creative process to create a polished, professional visual design across desktop and mobile.

Our creative team will guide the process through ideation, visual design, asset creation, content forms, and inspire a participatory engagement with the client to produce a creative impact an experience through visual and interactive design.

The user-interface (UI) layouts we design must work across the users journey regardless where and how they access your website. Both mobile, tablet and desktop are taking into account with our creative and design team. We’ll look at custom homepage and design concepts for both responsive design, and adaptive design when we translate the user experience from desktop to mobile.

Our design process doesn’t just stop with a custom homepage, master header and footer and global templates. We also have the client consider how this process in the project can inspire the development of digital style guides that become part of the clients brand guidelines.

The creative and design process involves more than your complimentary brand colors and engaging typography. Heck, our NYC designers can position your brand visually as a fortune 500, or the next creative wonder, but the web design process is far more than that to achieve your business objectives.

If WordPress is the choice of CMS platform, we have an extensive team of New York WordPress designers who can create beautiful user-centric design themes, that are both retina-ready and responsive to desktop, mobile and tablet.

The Discovery phase and planning will help unveil through your content strategy the what and how to best position your message and UVP (unique value proposition) to your audience. Creatively – we’ll do this through a visual story that connects with your audience personas, and your brand identity.